Top 5 Social Apps in Oceania Q4 2023

In the fourth quarter of 2023, the top social apps in Oceania showed varied performance in terms of downloads, revenue, and active users. Here is a detailed look at the trends for the leading social apps: TikTok, Facebook, Threads, Instagram, and Reddit.

TikTok experienced a dynamic quarter with its weekly revenue reaching a peak of approximately $607K in the week of November 6. Downloads fluctuated, with a high of around 87K in the final week of December. Active users saw a slight decline, ending the quarter at about 6.42M.

Facebook showed consistent performance, with weekly revenue peaking at nearly $50.5K in mid-December. Downloads were steady, reaching a maximum of around 62K in the last week of December. Active users remained robust, closing the quarter at approximately 22.4M.

Threads saw notable growth in downloads, particularly in late November and early December, peaking at about 120K in the week of December 4. Active users also rose significantly, reaching around 780K in mid-December.

Instagram had a stable quarter with revenue peaking at roughly $73K in the week of November 27. Downloads showed a slight increase towards the end of the quarter, peaking at around 56K in the last week of December. Active users remained steady, ending the quarter at approximately 10M.

Reddit had a varied performance with revenue peaking at about $3.4K in late October. Weekly downloads were stable, with a high of around 25K in the final week of December. Active users increased slightly, closing the quarter at approximately 1.63M.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.